youtube-tv-price-increase

YouTube TV Rate Hike: Will Subscribers Cancel? Still Better Than Cable?

Written by   (author of Obvious Conclusions)  |  Date Updated: October 23, 2020

youtube-tv-price-increaseIn an email dated June 30th, 2020, YouTube TV sent out a message to subscribers entitled “an update to our content and price” that notified customers of a monthly rate increase to $64.99. You can see the full email below.

The YouTube rate increase will go into effect on August 28th, 2020.

This presents YouTube TV subscribers with a pivotal question: At this price, is YouTube TV still worth it?

Why We Chose YouTube TV in the First Place

As we see on WikiPedia, YouTube TV was founded on February 18th, 2017.

At the time, The Atlantic asked: Could Youtube TV Mean the End of Cable?

For a plethora of reasons, the answer for many of us was…I hope so!

Firstly, the cost of cable TV throughout your house was escalating dramatically. Cable companies were not only charging you for your monthly cable subscription but oftentimes charging more for the cable box and/or the DVR box that came with your subscription.

Most of us had signed up for special deals that lasted about one year and then we were unpleasantly greeted with mammoth bills the first month after the year was up.

Secondly, many of us had embraced the idea of cord-cutting with the ubiquitous availability of the Internet. We now no longer saw the need for cable TV throughout the house and welcomed the idea of entertainment anywhere, anytime.

And when YouTube TV was launched in February of 2017, it seemed to address these issues for us. Take a look at the original YouTube TV launch page.

youtube-tv-costs-initial

At $35, I was in.  I’ve always been a fan of regular YouTube (see how to download YouTube videos) and justifiable high-hopes for YouTube TV.  Will it finally be streaming TV done right?

I was especially sold on the fact that I could watch TV anywhere, with limitless DVR capabilities: On my phone, on my computer, on my tablet, and obviously on my TV, I was very excited to not be constrained by devices or particular schedules in my television viewing. Like Shakira says, Whenever, Wherever — that’s how I wanted my TV and YouTube TV provided it!

But, now it’s 3 years later and at $64.99, YouTube TV is almost double its original price.

Begging the question…

Is Youtube TV Still Worth It?

Obviously, how much you value YouTube TV and your particular financial situation will probably determine if YouTube TV is still worth it.

Since its launch in 2017, we cannot deny that YouTube TV has gotten much better in its offerings. The service has continued to improve and we have many more channels to choose from.

For me, the evolution of live sports on YouTube TV has increased its value and what I’m willing to pay for the service — YouTube TV now includes the MLB and NBA networks (but NFL is still missing — see below).

But at $64.99, does it still beat traditional cable? Or, for that matter, does it beat what you have with Netflix or perhaps Amazon Prime?

Is YouTube TV still a necessary part of your entertainment life?

YouTube TV versus Cable

For most of us, the real decision is do we cancel cable and go with YouTube TV?

There are of course other alternatives for online television like Hulu TV or Sling TV. But I think most of us realize that, even at $64.99, YouTube TV is absolutely the best online television solution — that race has been run and the winner has been declared.

So even though it’s better than other online television offerings, is YouTube TV still better than cable TV for your television viewing?

Of course, YouTube TV would like us to believe so.

In the email sent by YouTube TV where they inform us of the price hike, they share a link with us comparing YouTube TV to the price of Hulu TV and to providers of traditional cable TV services, which they estimate to be $84.11.

youtubetv-hulu-basic-cable

That estimate for traditional cable TV services seems to be on the low end.

The Real Price Of Cable TV

There are certainly ways to minimize your cable TV bill by taking advantage of initial offerings and changing services when those offerings end.

But the reality is that only the very astute, tedious consumer will choose that path.

For most of us, when the year promotion expires, we continue with the services that we purchased through that initial plan. Isn’t that why they offer the promotions in the first place?

And what does that cable bill really look like?

Let’s take a look at a typical Spectrum cable services bill in a household with four televisions and a set-top box with each television…which you actually must have to do what you want — watch television on your television!

Here is the summary of a Spectrum monthly bill with the bundled package after the promotion ends.

spectrum-bundled-prices

As you can see, the Spectrum TV portion of the bill, which is at its lowest because it’s bundled, is $144.45.

Let’s take a look at just the TV portion of the bill to see how that $144.45 breaks down.

spectrum-cable-bill

Two things jump out at us as we look at this bill.

First, the exorbitant cost of a set-top box for each TV — this is where Spectrum TV really nails you and it’s an unexpected cost that you never see advertised.

Note: You can use Spectrum TV without a cable box but it’s tedious and involves streaming everything which, if you’re going to do that, you might as well choose YouTube TV as they are the best at streaming.

Second, we see the price of the Spectrum TV Gold package of $112.49 that goes into effect after the promotional rate, which you can read more about here.

Spectrum TV Gold does include many more channels than YouTube TV. At the time of this writing, YouTube TV offers about 85 channels whereas Spectrum TV gold offers in excess of 200 different channels.

YouTube TV (at $64.99) Versus Cable: What’s the Verdict?

At the initial price of $35, YouTube TV was a no-brainer.

With unlimited device usage and limitless DVR capabilities, it was too good to pass up for me.

But at $64.99, you may want to reconsider your situation.

In the scenario above, with four TVs and the requirement of four cable boxes, I think you probably would want to choose YouTube TV.

(Note: In this situation, I would recommend using the YouTube TV app with Chromecast — it’s much easier than the app on your Smart TV).

We are essentially comparing a bill of $144 (and that’s the bundled discount price) to a bill of $64.99.

Because YouTube TV allows six different accounts with three concurrent streams, your one monthly payment of $64.99 can accommodate many people and scenarios without raising the monthly fee.

Whereas with Spectrum TV or another cable TV package, the more TVs you add, the more set-top-boxes you need, and the larger your monthly bill is going to be.

But if you’re just one person with one TV, the standard “select” Spectrum TV offering may be more to your liking. This package includes more than 125 channels compared to YouTube TVs 85+ and the price for the initial 12 months is only $44 (but that will increase to about the same price as YouTube TV).

Plus, in the last few years, cable TV providers have really stepped up their online game. For example, with your Spectrum TV subscription, you can watch online TV through the Spectrum TV app. I don’t believe this is quite as good as YouTube TV but it’s nice to have that availability.

There’s one other big thing to consider which may be a deal-breaker for certain circumstances: Do you have any favorite TV channels that you absolutely must have?

In my circumstances, the answer is yes — I must have the NFL Network, which YouTube TV does not offer.  (October 2020 update:  YouTube TV now DOES have the NFL Network.)

youtube-tv-nfl-network

So whatever option that you are going to go with, be sure that it has your favorite TV channels.

(Note: Both YouTube TV and Spectrum TV offer unique channels depending on your ZIP code. Visit here for Spectrum TV and visit here for YouTube TV, put in your zip code, and you’ll see what channels are available to you.)

youtube-tv-channels

After viewing the channel list which each offers, and reviewing the information above, you should be able to make the wisest choice between YouTube TV and Cable TV. Or, perhaps you may remain content with just Netflix and/or Amazon Prime?

I’m curious to know: which did you choose? And did the price increase of YouTube TV affect your decision?

Sound off in the comments below!

Cheers, Richard

Personal Note:  As of October 2020, I am still a YouTube TV subscriber — I just love it!

Appendix A: The Full YouTube TV Price Increase Email

youtube-tv-price-increase-email

Appendix B:  Answering Specific Questions About YouTube TV

Oftentimes, my visitors just want to know the quick facts.

In this section, I’m answering specific questions that I have been asked about YouTube TV.

How Much Does YouTube TV Cost?

On June 30th, 2020, YouTube TV announced a monthly price increase to $64.99.

Is YouTube TV cheaper than traditional cable?

The current $64.99 monthly price of YouTube TV is about $20 better than the average household monthly price of cable at $84.11.

Can I use Spectrum TV without a cable box?

You can use Spectrum TV without a cable box but it’s tedious and involves streaming everything which, if you’re going to do that, you might as well choose YouTube TV as they are the best at streaming.

Does YouTube TV offer the NFL Network?

Yes, YouTube TV does offer the NFL network.

Does YouTube TV offer local channels?

YouTube TV offers complete local network coverage in about 98% of America.

How many channels does YouTube TV currently support?

YouTube TV currently supports 85 channels or more depending on your particular local market.

Is YouTube TV worth it?

With its availability on nearly every device, unlimited DVR capability, and abundant channel offerings, many people find that YouTube TV is a much better experience than traditional cable.

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Richard Cummings

Richard Cummings is a writer, traveler, and web content developer.

Get your copy of his latest book entitled Obvious Conclusions, stories of a Midwestern emigrant influenced and corrupted by many years living in San Francisco and abroad. It just received its first outstanding review "...reminiscent of David Sedaris or Augusten Burroughs" on Amazon UK.
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Richard CummingsYouTube TV Rate Hike: Will Subscribers Cancel? Still Better Than Cable?

Comments 4

  1. Jordan

    Tried the service and liked it. Positives: Configuring the channel lineup’ User interface simple,; playback quick. Relatively easy to find things. Negatives: 1080i – not 1080p (full HD) nor any 4K content; voice sometimes does not follow video (mouths move out of sync with audio); tickers along bottom of streams (News, ESPN, etc) jumpy/jitters; no human interface for support questions (they stay behind the wall) – although the product works very well.
    I live extreme rural area and have access only to 25M down service.

    I could not rely on my ISP service stability so when Covid hit, I canceled YoutubeTV (and also removed ESPN sports add-on from my DISH package as there were no longer new sports!).

    Bottom line is now $69.99 is too much for me but may be a fit for others.

  2. Marty Brown

    I dropped Comcast in 2019 and tried Hulu. Horrible buffering caused me to drop it a couple of months later. Then I tried AT&TNow, but they, too, got pricey. So, I moved to YoutubeTV and loved the service. But after the second price hike – to $65 per month – well, that was just a bridge too far. I only watch one news channel and $65 per month just ain’t worth it. So now I’m on Sling TV for $30 a month and it works just fine.

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