In this article, I am going to talk about choosing the best AdSense topics, who clicks AdSense Ads, and whether it matters to you.
In a post entitled AdSense and Ad Blindess: The Future of Google AdSense , I talked about the idea of “Ad Blindness”. This term also comes up quite a bit when people consider where to place AdSense Ads on a page.
But, today, I am going to ad another twist to this idea of Ad Blindness which I will call topical ad blindness, which may influence your choice of web site topics. You might just big a victim of topical ad blindness right now. Or, perhaps the victim could be me 😉
You are reading this page right now because, presumably, you have an interest in making money online and more specifically, you have an interest in learning how to make money with AdSense. I know this because this blog is exclusively about my experiences with AdSense.
So, since you are here and wanting to learn specifically how to succeed with AdSense, I have perhaps the most pertinent question to ask you: Do you click on Ads as you are reading about making money online?
If your answer to that question is “no”, that may lead you to another conclusion: You should not create a blog about making money online because, if you do not click on ads, then a good deal of others may not as well. Right?
This is what I am calling topical ad blindness. Maybe I can trademark that term and make a little money ;). Seriously though, there are topics on which people click on ads in a much smaller proportion than they do with other topics.
For example, blogs with technology solutions are normally very heavily trafficked. However, depending on the type of solutions provided, these heavily trafficked sites may not provide much of an advertising return.
Let me give you an example.
If you create a site with basic technical solutions, you will probably do very well with AdSense. One site that I consistently see placed extremely high in Google for basic technical solutions is a site called Ask Dave Taylor. As an example, if you type in the term How can I speed up my Windows XP PC? in Google, you will see Dave Taylor’s page on this topic currently ranks #2. This is a good topical AdSense topic!
Well, when you consider AdSense topics to write about, you need to consider what type of visitor that the page/topic will bring. Is it a topically ad blind person or will they click on the ads? We can conclude that people who want to know how to speed up a Windows XP PC are not computer experts and thus will much less Ad Blind than technical professionals. Translation: They will be more likely to click on AdSense Ads.
On the other hand, you may want to create a site that focuses on deep technical solutions like programming a MySQL database. Now, again, ask yourself who will visit that page? Anybody programming and designing a MySql database is deeply computer literate and will probably click on ads with much less frequency.
What does all of this have to do with you?
Well, a whole lot.
This idea may actually completely dictate the topic of your blog or what you choose to write about. If your goal in monetizing the site is to make money with AdSense, you will need A LOT more traffic if you choose to write about deeply technical topics to bring good returns since fewer people will click on the ads.
As I wrote about in AdSense High Paying Keywords: How To Find Them , there are many factors to consider when you coming up with topics about which to write. While topical ad blindness should definitely be a factor, it should not be the deciding factor.
You have to create quality content to succeed with Google AdSense and, in the end, this only comes from writing about topics that you love to write about.
Otherwise, I might not have bothered writing this 😉
Want to learn other ways to earn money? Then check out how to make money on Amazon…
Get your copy of his latest book entitled Obvious Conclusions, stories of a Midwestern emigrant influenced and corrupted by many years living in San Francisco and abroad. It just received its first outstanding review "...reminiscent of David Sedaris or Augusten Burroughs" on Amazon UK.